Finferries renews its visual identity – white vessels and a blue-toned logo reflect purity, modernity, and sustainable development
Published on 24.10.2025
Finferries, Suomen Lauttaliikenne Oy, has decided to renew its visual identity as part of the company’s broad modernization and transition towards emission-free water transport. In the renewal, the company’s vessels will receive a new white color scheme, and the main color of the logo will become blue-light blue – a shade that symbolizes clean water, clear air, and a sustainable future.
“The white hull color and blue-light blue logo communicate clarity, openness, and responsibility. The blue shade represents clean water and clear air – precisely the environment we aim for with the emission-free operation of our vessels,” says Finferries’ CEO Håkan Fagerström.
The visual renewal will gradually appear on routes and in communication during 2026. The new look supports Finferries’ strategic goal to reduce operational emissions by 95 percent by 2035, as well as the company’s investment in electrification and sustainable water transport.
“Finferries is known for the yellow ferries of the archipelago – they have been part of the Finnish landscape for decades. However, now it is time to update the external appearance to match future goals and technological development,” Fagerström continues.
The renewed visual line has been designed in cooperation with the communications and marketing partner, LM Someco Oy. The look is based on the idea of a balance between nature and technology: blue represents air and water, white represents purity – elements that guide Finferries’ operations and development.
Further information:
Håkan Fagerström, CEO, Finferries
Tel: +358 40 515 6329, email: hakan.fagerstrom(at)finferries.fi